Storyblocks partnered with five Indigenous content creators from the U.S. “By selecting Indigenous filmmakers from different geographic regions, our goal is to equip content creators and advertisers with the footage they need to portray underrepresented Indigenous communities from around the world in a fully dimensional light instead of relying on inaccurate tropes and stereotypes, ” said Carlton in the press release. Now, in an effort to accurately portray Indigenous peoples in both the media and advertising industries, Storyblocks is expanding its portfolio to include stock video content authentically filmed by cinematographers who are a part of the Native American and First Nation communities. The company is on track to reach its goal of having 20% of its stock video subscription content representing minority communities by 2022. Storyblocks has seen major success with this initiative, according to the press release.
The first two installments of Re: Stock focused on highlighting BIPOC and LGBTQIA+ communities beyond a surface-level view. “ makes our mission of expanding the pipeline of diverse stock contributors all the more important in making the media we consume more authentic and representative of the world we live in.” “Stock media provides the building blocks for most of the content we see across advertising and media,” said Sydney Carlton, Senior Director of Brand and Creative at Storyblocks, in the press release. Storyblocks’ stock video subscription service offers businesses videos, images, and audio to use for advertising and media. Re: Stock Video Subscription Prioritizes Underrepresented Communities Storyblocks is leveraging its stock video subscription to accurately represent Black, Indigenous, people of color (BIPOC), and LGBTQIA+ communities while also providing other brands (including subscriptions) a way to do the same. This is a 1.1% year-over-year decrease, the first since 2014.
Similarly, out of the 700+ series regular characters expected to appear on primetime television, a total of 70 (9.1%) belong to the LGBTQIA+ community, according to a Gay & Lesbian Alliance Against Defamation (GLAAD) report. Sixty-six percent of Black Americans do not feel adequately represented in today’s media, according to National Research Group’s #RepresentationMatters report. Underrepresentation of minority groups in the media has been an ongoing issue. Read on to learn how Storyblocks’ initiative will highlight the underrepresented voices in the world and the impact it could have on the subscription industry. president officially recognized the holiday and acknowledged “the invaluable contributions and resilience of Indigenous peoples” and “their inherent sovereignty.” The announcement was made on Indigenous Peoples’ Day - a day created to commemorate Native Americans in light of their discrimination, genocide, and forced assimilation throughout history. The company’s stock content will now feature more Indigenous stories for advertising and media. Storyblocks, the largest subscription-based stock video platform, launched a new installment on Monday, Oct.